From complexity,
we give you clarity.

Sparrow is a strategic marketing consultancy. We help your organization truly understand who you are, what you do, and why you do it. You get to know the people you want to reach, and how to make those connections stronger and more meaningful.

Bring us your serious questions, your tough problems, your big ideas. We’ll dig deeply and build bravely, so you can do extraordinary work.

Here’s how we do it.

Understand your context

We fearlessly go where the answers are, uncovering important truths about your organization, the people you want to reach, and the world in which both live.

Identify what really matters

We transform data and observations into findings that reveal a new sense of order. The fog lifts. You can focus on the important work ahead.

Expand what’s possible

We provide powerful ideas for meeting your goals. Maybe it’s improving the customer experience; maybe it’s reimagining your brand. The answer is different for every project — and always true to you.

Map out an actionable plan 

We make recommendations that are bold, original, and grounded in reality. You receive decisive next steps and a clear plan. The pieces fall into place. You know exactly what you need to do.

 

Strategy is at the core of everything Sparrow offers.

We work on a project basis, and can also provide longer-term interim support.

 

Research

  • Qualitative + quantitative studies

  • Key stakeholder interviews

  • Customer segmentation + profiling

  • Ongoing panels 

  • Trend analysis

Marketing  

  • Context audits

  • Competitive analysis

  • Purpose & Positioning articulation

  • Brand portfolio management

  • Opportunity identification + sizing

  • Experience optimization

Communications  

  • Messaging strategy

  • Creative briefs + briefings

  • Communication planning

Sparrow Day One

In one deeply immersive day, we work together to turn your most challenging strategic questions into answers, generating positive momentum that your entire team can feel and act on.

Learn more

 
 

Extraordinary clients, extraordinary impact.

We enthusiastically collaborate with clients, both across the globe and close to home, to define their place in a changing world.

 

Bold thinking, brought to life.

Great Outdoors Colorado

A social movement brings thousands of kids back outside, with hundreds of partner brands clamoring to join in.

Nike

Women in Asia and Mexico discover that if you have a body, you’re an athlete — and that makes you beautiful.

CareOregon

People who are often left out of decisions about their well-being are treated with equity and dignity.

 

Interested in seeing more case studies? Reach out! We have lots of work to show, but can’t share all of it publicly.

 

  • “My Sparrow Day One was an invaluable briefing. Working on a completely new product category - the world of eVTOLs and advanced aerial mobility - we needed to get up to speed … fast. Thanks to Sparrow’s engaging and provocative approach, we heard straight from our client’s CEO, designers, engineers, sales, and internal marketing team, and got clarity about their strategic vision for the future. It was like drinking from a firehose, but allowed us to hit the ground running, or should I say, flying!”

    Bob Ranew, Creative Director
    Baldwin&

    Make It

  • "Jen combines clear-eyed and thoughtful cultural awareness with deep listening to a client’s business needs. The result is dead-on creative strategy for communications. The work reflects what the audience really needs to hear, feel, and do."

    Saga Shoffner, Gallup Certified Strengths Coach
    Former Regional Advertising Director for Latin America & Canada, Nike

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  • "Insights that were grounded in cultural sensitivity, analytical skill, and the sheer joy of meeting and learning from people in another context characterized the working relationship between Studioriley and Sparrow."

    Chris Riley and Ken Smith, Executive Director and Director of Client Service
    Studioriley

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  • “Working with the Sparrow team is as much brand therapy as it is brand strategy. Empathetic listeners who understand intuitively the elements of a strong, memorable brand, they absorb information quickly, identify what's essential and foundational, and synthesize what they hear into strategic recommendations that are actionable.”

    Cindy Klein Roche, Head of Brand Marketing
    ezCater

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